START A BLOG, FORUM OR SURVEY: It’s never been easier, and the Me.TV tools let you instantly integrate it into your channel. Talk to your customers. Make entries public or private. Post photos of your products, business, customers, staff or whatever you like. START YOUR OWN BUSINESS (AKA “SOCIAL”) NETWORK: Invite customers and prospects to view, join and participate. Share links and build a community. MAKE SOME MONEY: Turn on the advertising feature to include search ads on your site and share in the revenue. This is a small business Web opportunity at its beginning. Here’s how to get started: Step one to creating your .TV Web channel is to register a great name. Search names at www.channelme.tv. Don’t stop with just your business name. Consider other catchy names, or names related to your products or services. Some of the most sought-after names are still available as “premium” names, which means they cost more. Premium names start at about $100 per year, and go up $10,000 or more. You could corner an entire product or service category. Say, for example, your business is oranges. If you think that owning this entire fruit in .TV land is worth $500 per year, you could buy it as a premium name. On the other hand, if you aspired to control the .TV market in raisins, that domain was still available recently for a mere $24.95. Visit other channels for ideas in the .TV Channel Guide at www.channelme.tv/guide. The FAQ section tells you how to customize, program, share, manage and post ads on your channel. Adding a welcome video to your channel will help promote your business and make the site more inviting to customers and prospects. You can either upload a video, or record one directly via a camcorder. “Grab It” is a cool tool that lets you link videos to your .TV channel from places like YouTube, Yahoo! Video, Google Video, MySpace Video and others. To create your own video ads, check out AditAll, a new Web-based platform for small and mid-size businesses to create, customize and distribute video ads. Average costs for AditAll video ads range from $300-$700; well below costs of creating quality videos other ways. Visit www.AditAll.com. Daniel Kehrer ([email protected]) is editor of Business.com, the top business search engine, and Work.com, a “how-to” site for small business.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Q uestion: Our business is young, growing and always looking for new ways to use the Web. We’re especially interested in using videos and other rich media online. Are there any low-cost ways for a small business to get something going? – NEW & GROWING Answer: Imagine a place where you can still secure a killer domain name for your business, product or service, book it for peanuts, and get all the tools to build a customized rich media site – with videos, blogs, widgets, social networks, advertising and more – thrown in free. Fiction? Time warp? Nope, it’s real and it’s here now at ChannelMe.tv – a potential-laden corner of the Web called .TV. But even parent company Demand Media, which has so far pitched it mainly to individuals, hasn’t yet grasped the power its new platform could have for small business. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWhicker: Clemson demonstrates that it’s tough to knock out the champThe ChannelMe.tv service is still wet behind the ears. But as an added piece to your Web presence (think “Click to see our new Web TV channel”), or even a primary touch point, having your own .TV Web channel is a quick, inexpensive and downright cool way to make your brand stand out (and be “in” too). The .TV domain extension is open to anyone, just like .com or .net. You don’t have to be a TV mogul to own one (although late night star Carson Daly and other celebrities do). But unlike .com where the best names disappeared shortly after dinosaurs did, great .TV domains are still available. Many domain registrars offer .TV names. GoDaddy, for example, charges $39.99. But since Demand Media itself owns the primary .TV engine, including a vast inventory of premium names, ChannelMe is the best place to go. You get an all-in-one channel building kit free with a $24.95 .TV domain registration that will allow you to: PROGRAM YOUR CHANNEL: Upload your own videos, or link to others on the Web. Let customers, prospects and other visitors rate and comment on your channel’s content. CREATE AND CUSTOMIZE YOUR BUSINESS PROFILE: Select a channel design template; customize an avatar; display “about” text and more.