digital performance management platform Dynatrace research found that nearly half a few people wait at most 3 seconds. If the shopping website can’t load the content in 3 seconds, many people will lose patience and turn to other websites immediately. For these online retailers, that means losing a lot of business.
Dynatrace also found that, for online retailers, even if the web page loading speed up even half a second, will help its sales growth of 10%. Unfortunately, although the speed of the Internet has generally accelerated, but in the past 1 years, the global retail site loading rate is slowing, rather than faster and faster.
Dynatrace, vice president of marketing Dave · Anderson (Dave Anderson) said: "this is mainly because almost all third parties need to be connected by Google, Facebook and Twitter, the platform and the chat function to retail sites slowed down, especially the Australian website. Because data is transmitted too far between the United States and Australia, resulting in delays."
Dynatrace research showed that the average load time in Australian retail sites increased from 5.4 seconds in 2015 to 8.2 seconds in 2016, prompting shoppers to become more impatient. Known as the birthplace of the United States, the average response time in the second half of last year was extended from 3.4 seconds to 3.9 seconds. Globally, the average page load time has been extended from 4.2 seconds to 4.5 seconds.
ironically, retailers are doing our best to provide more attractive and personalized multimedia online experience, including 360 degree panoramic photos and videos to the web page loading time is longer, "with his own petard".
Technology strategy director
performance monitoring company AppDynamics John · Weiss (John Rakowski) based Clark said: "through the use of Google search tools, consumers have become accustomed to the lightning speed, so expect a higher value than ever. This means that when the smallest error or delay is encountered, it makes them feel unhappy. Today’s consumers are likely to turn their heads to competitors, making it harder to persuade them to return."
but does a one second delay really make such a big difference? In truth。 Nordstrom, a North American fashion retailer, found a 11% drop in online sales when the response time was only half a second. The company has 121 online stores in the United States and Canada, with revenues of $14 billion a year. This means that the site responds to delays, costing hundreds of millions of dollars.
Nordstrom, senior application architect, ·, Blue Galit (Gopal, Br>)